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Unsubscribe from anyone that sent you Stompernet? A better idea…
By Ross Goldberg | June 17, 2008
I recently fell upon a blog post from Rick Butts that recommended everyone unsubscribe from any list that promoted Stompernet.
Before I give you my thoughts, let me clarify a few things.
#1 I have no issues with Rick, Nathan Anderson (he’s speaking at my next seminar!), Colin McDougall, or anyone else that had comments.
#2 I have had issues with members of Stompernet faculty in the past, those issues are long gone and I’m over it (so are they).
#3 I won’t be filling you in on this yet, but you’ll find out soon enough (it’s a secret).
The question of content in “newsletters” is a very valid one. I also agree that you should pick a few marketers to pay attention to and follow.
But, that is the end of the agreement.
I believe you should sign up for every single newsletter you can find. I’m talking about everyone from Mike Filsaime to the littlest marketer you can find.
Why?
You can get amazing ideas from them.
Setup a special email address you check once per week and have every newsletter you don’t want to follow go to that address. This way, it doesn’t effect your daily work and you can save the emails to swipe from or study later.
The simple fact is that they make a lot more money than you do and modeling them to a certain extent will help you make more money faster. Study those that are more successful than you are.
My opinion on Stompernet:
Stompernet has become an amazing resource for those involved with them.
When they first started, I told 3 different people to stop paying them, as it wasn’t worth the cost.
I’ve been formally corrected by the current level of content, faculty, and members there. I’ve been strolling through the Stompernet forums lately and have been floored with the value provided there.
EDIT: Before saying anything crazy in the comments below, I realize that I am unclear in my statements above. I have since created a simple report that explains how you can organize this effectively. Get the Newsletter Management System for free here.
Feel free to leave your comments below. Let’s start the conversation.
andy jenkins launch nathan anderson promo rick butts stompernet unsubsribe
Topics: Ross' Thoughts, Internet Marketing |
June 17th, 2008 at 6:58 pm
Sure, you can learn some things from marketers you might want to emulate who are in the Internet Marketing to Internet Marketers market, but seriously…I don’t subscribe (pun intended) to this advice.
If, for example, I am in the scrapbooking market or baby market, I should be signed up for SCRAPBOOKING or BABY lists that I can learn from.
And interestingly enough, I AM in the Internet marketing to Internet marketers market and I long since unsubscribed to most lists or sent them to the Yahoo Mail blackhole that I never check. And not because of Rick Butts or anyone else either, LOL.
The reality is, most marketers haven’t a clue what they’re doing, don’t share the same outlook on business or have the same style I do. So yes, I do check a few select lists, but being subscribed to all of them is a waste of my time.
Just my 2 cents.
June 17th, 2008 at 7:03 pm
I respect your perspective here Alice.
This is why I recommend setting the ones that don’t provide you with a ton of value to go to a special email address you check less often.
I believe that you can learn as much from someone’s mistakes as much as you can learn from someone’s successes.
For instance, during Jeff Walker’s recent launch I took away a ton of great ideas from simply watching what he was doing and keeping track of what he did on what dates (to track the intervals). Just watching his launch made me a few thousand dollars on a subsequent launch I did.
Even someone with a baby business can learn from what marketers are doing. I definitely don’t recommend buying everything that you are offered, but the more we learn the easier it is to earn.
Thanks for your opinion.
Ross
June 17th, 2008 at 7:15 pm
This Rick Butts guy is a bizarre character and not to be listened to under any circumstances!
After considering your advice (above) about subscribing to all these email lists - I see what you are saying about getting a lot of ideas, but…
There has never been a shortage of ideas - what most people lack is implementation.
Alice is right, they will nearly all be conflicting and trying to find consistency is nearly impossible.
At least 85% of the “content” you’ll get will be to get you to buy something you don’t already have, don’t need, won’t work in 3 months, and likely won’t use anyway (because you’ll be tempted to follow a new launch or buy a new product before you can give the old one a try.)
Only a homeless person can resist the highly professional marketing coming at us each day.
The path to real success is not to tiptoe through the launch hype emails but to follow 2-3 experts who are really doing it (not just selling to IMers).
Ross I know you are a nice guy, but with all due respect your formula for success here will only help someone stay stuck forever in analysis paralyis and opportunity seeking.
Which is precisely what keeps the IM Gurus going on zero gravity dives with our money.
Respectfully,
Rick Butts
June 17th, 2008 at 7:19 pm
Ross -
I am deeply saddened to see that you have “no-follow” tags on your comments.
Dude, turn that off and quit hogging the PR and you’ll get more comments and traffic.
Did you get that idea from one of the email lists you are on?
Rick
June 17th, 2008 at 7:27 pm
I expected to see you here Rick, but not so soon.
If you read my post, you will see that I agreed with you about following 2 - 3 specific marketers that you can trust.
I also stated fairly clearly that you should not allow every marketer to mail you every day to your main email, but to keep them at a separate email address where you can check them at your leisure to see what is going on around you.
You can suffer from paralysis of analysis or being locked in a closet, I prefer to analyze what I choose.
I do also need to say that a newbie doesn’t belong subscribing to every list until they are comfortable with their level of knowledge. Only then will they be able to see through the offer and find the marketing message.
As far as using a “dofollow” philosophy, this blog is not here for authority, it is here for me to voice my opinions. My “Authority” blog will use the “dofollow” philosophy. Not this one.
My specialty is traffic and I believe that a blog doesn’t have to fit one standard. I think I’ll stick with things the way I like them, but thanks for your thoughts.
Thanks,
Ross
June 17th, 2008 at 7:30 pm
I am subscribed to more marketers than I care to count, and some of them I never open, just because I know that they aren’t going provide me value, but I know when a new launch is coming, because of the flurry of emails coming at the same time with the same subject lines…
No matter, the educational value of being on many successful marketers lists is very beneficial, and many of them do provide a lot of content…
But the people who throw mud at Stompernet are often the same people who secretly wish they could afford to sign up… I know I once did, even though they did provide a lot of useful content early in the launch, but everything they offered was way out of my range and I began to resent the fact that they were offering me the “key” to my online treasure chest and I had no way of getting it short of selling my wife’s van and renting my dog out to the neighbor…
My thinking, too has changed since I have met many of the Stompernet faculty and have done calls with one of them. My income has increased to the point where I could afford to sign up if that was the direction I needed to send my business.
I disagree with Alice, though, on the aspect of not learning anything that you could use on a niche product from an IM marketer’s newsletter…
Since tactics to makes sales work in almost every niche and can be easily reformulated for knitting supplies and golf clubs. In fact they tend to work better!
That is my buck fifty’s worth!
Micheal
June 17th, 2008 at 8:05 pm
Thanks for your thoughts Micheal.
One thing I should make clear is that we all have thoughts about how to do business online. Even if you aren’t “teaching” others how to do it, you think your way is best.
It can always be beneficial to remove your blinders and try to think of something from the perspective of other people.
I have a tremendous amount of respect for Rick based upon the comments about him from mutual friends, but… My way is not the same as his and his way is different from Stompernet’s and Stompernet’s methods are different from…
I could go on and on here.
They all work for specific people.
There is no “one” system that will work for everyone.
You can make videos for people, but what if one of your customers is blind?
You can write an amazing book, but what if someone is extremely dyslexic and has a huge amount of trouble reading?
Your system works for you, it also works for your customers, but never forget the refunds you get from people that claim “you suck”. Your system didn’t work for them.
June 17th, 2008 at 9:33 pm
This post - and the ensueing comments and experience compelled me to make a video about it for people who are not visually impaired.
And if they are - they can still listen to the audio.
I hope you appreciate the satire and humor intended.
You’ll get plenty of traffic from this video - and a healthy debate is good conversation.
http://rickbutts.com/268/ross-goldberg-worst-advice/
June 18th, 2008 at 12:01 pm
Haha. Great marketing, guys.
Hope you had a nice Father’s Day, Ross.
June 19th, 2008 at 11:31 am
[…] One of note - came from Rick Butts and his blog post entitled Worst Internet Marketing Advice I’ve Ever Heard. This post was a video response to this post by Ross Goldberg. I got pulled into the whole thing because I commented on Ross’s post as I disagreed with what he said and Rick addressed my comment in his video. Yes, it sounds like a soap opera, I know. Don’t worry if you don’t follow, just watch Rick’s video and you’ll see what I mean. […]
June 20th, 2008 at 2:38 pm
[…] Alice posted a link to Rick Butts’ blog which referenced a post on Ross Goldberg’s Blog about the “Worst Internet Marketing Advice Ever.” […]