The Content Spinner Secret

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The Brutal Truth About Duplicate Content

I am sick and tired of hearing SEO dummies give out advice about duplicate content.  They talk about duplicate content being a “myth”.  They refer to Google’s Webmaster Blog as though Google is going to tell you the truth about how to manipulate your way into the top search results.  That just doesn’t make any sense to me at all.

More importantly, Google is directly referring to something that doesn’t affect most of us.

(You can see the post on their blog here)

In this blog post, Google discusses the impact of duplicate content on your own website.  For people that make their money through Adsense, this is relevant.

What about the rest of us?

What about content marketers that syndicate videos, articles, press releases, and blog posts?

This blog post doesn’t apply to us directly and they don’t discuss our main concerns at all.

They reveal some slightly relevant details, but unless you make your money through content sites, I’d recommend not wasting your time reading it.

In a few pages, I’ll give you some advice on how to conquer that side of the duplicate content penalty, so your time is best spent reading this through to the end.

Here’s the truth about the duplicate content penalty:

When it comes to content marketing:  Google is only going to give you credit for the first 3 or 4 times it finds your article, video, press release, or blog post if it is exactly the same as the other versions.

This means that you can submit an article to 300 directories and you’ll get credit for 3 or 4 of them.  After that Google says “I’ve already seen this one, so you get no credit for it”.

The links pointing to your website won’t count.

The amount of times it’s been reposted and syndicated don’t count.

That’s where content spinning comes in, yet every single content spinner available does it wrong.

Yes, every single content spinner is based upon broken logic and there’s a better way to do it.

The time has come to finally solve these problems.  NOW.

The Problem And The Solution

Here is the problem in a graphic:

This is what happens when you submit an article or other type of content.  Google knows that the others are there.  In fact, it even indexes them.

It just never shows them for the search results of the keyword you target.

To see this for yourself, do a Google search for the title of an article you’ve submitted like this: “Your Article Title Here”.  By putting quotes around the title, you’re telling Google to only provide results that have that exact phrase in the exact order that you ask for it.

You’ll find from a few dozen to hundreds of times that Google has found your article.  Yet, It shows only the ones that have the most authority when someone searches the keyword term you’ve targeted.

Here’s how to fix the problem:

By spinning your content the right way, Google doesn’t see duplicates.  It sees a lot of original content.

That gives you better results, more backlinks, and most importantly, it gives you what article marketing is supposed to give you in the first place:

The goal of article marketing is to get your content syndicated to give you more backlinks and traffic.

The graphic above shows an article syndicated from a single directory.  If you spin your content the right way, that should happen for many of the directories and you’ll get credit for the first few times your article is picked up by sites, on top of the credit you get from the directory posting.

This is MUCH better than simply submitting a single article to dozens or hundreds of directories to only get credit for 3 or 4 of them.

Here are 2 key benefits of spinning your content (not just articles)

1.  Better results from a single piece of content.

2.  Target more than one keyword term with one idea or marketing angle.

Getting results is the reason we spend time writing content, blogging, creating videos, etc…

Why would anyone be satisfied with 3 or 4 backlinks from a great article?

The ability to target more than one keyword term with a piece of content is amazing and the results are, too.

With a single video, I targeted 5 keyword phrases and ranked in the top 3 for 3 of them within 4 hours.  That is a measurable result!

Most Content Spinners Suck.

The core concept of spinning content has been limited by the software programs that help you do the spinning.

Nearly all of them are based upon the idea of spinning individual words or phrases inside your content to make it appear different.

The key problem with this is that the fully automated ones butcher your content.

It pulls words from a Thesaurus database to find ones that can stand in for the words you used when you originally created the content.

Yet, software is not smart enough to use proper grammar rules and makes you look silly.

Seriously, the English language is one of the most complicated languages in existence.  Software can’t “do it for you” the right way.

The semi automated ones require a lot of time as you go through and pick similar words to replace the original ones you used.

When I created my content spinner, The Spin Wizard, I knew this was something that had to be fixed.

The solution was to have the core spinning function be based upon sentences, with word and phrase spinning added in to make content more unique.

By spinning this way, you rewrite sentences to say the exact same thing using different words.

It’s far easier to restructure a sentence then it is to change every word in your content.

Google Is Not As Smart As Most People Think!

On July 8 of 2006 I announced the death of the link exchange via a press release.

(You can see it here)

The funny thing is that just a few months ago, I found a very competitive keyword being dominated through link exchanges as one of their core link building method.

If you do a search for “Make Money Online”, you’ll find this site at #1

Scroll to the bottom and you’ll find their “link partners” listed there.  You’ll also see link exchange partners in their “blogroll” on the right side of the blog.

I couldn’t believe it.

While I still feel that link exchanges stink, bloggers do it all the time with a few relevant blogs and it works out just fine for them.

The point in telling you this is that Google is not as smart as most of us think.

We focus on their ability to “figure out” what we do when trying to build links.

We all give them far too much credit.

Win With Duplicate Content

Calling what Google does a “Duplicate Content Penalty” is misleading.  It does exist, but instead of being a true penalty, it’s more of a natural way for Google to give credit for relevance.

Google is simply choosing the most relevant version of the content that it finds.

The first thing it will do is give positioning to the sites with the most authority.  Sites like EzineArticles, ArticlesBase, YouTube, Viddler, PrWeb, Webwire, Squidoo, and Hubpages have a very high level of authority and you’ll find them ranking for longer keyword phrases very easily.

The next thing you can do to defeat the “penalty” is to build links to your content, whether it’s an article, a video, or a press release is to build links to it.  RSS feeds, Social Bookmarks, and blog posts are great locations to send some link love to your content and get them to rank better.

This doesn’t just apply to content you put out, but to duplicate websites or web pages.  By building links to them, you can outrank the original site.  It indicates to Google that you are the authority, not the original.

Giving your content a thorough spinning will help, too.  That will take the whole “duplicate” issue out of the game completely.

The Spin Wizard is available through Traffic Magnet and Link Wheel and it’s the only content spinner online that gives you the ability to spin by sentence and individual keywords or keyword phrases.  It is also the only one that gives you the ability to spin the text associated with numerous types of content:  Videos, Articles, Press Releases, Podcasts, RSS, Social Bookmarks, Classified Ads, and Web Directories.

View the Content Spinner Secret video or view the content spinner post as a pdf.

This is a controversial topic amongst marketers, so please share your thoughts in the comments section.