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Exactly How Not To Build Your Business
By Ross Goldberg | July 7, 2007
Here is exactly how to NOT build your business:
Keep a window open to forums at all times, so you can not miss a beat and reply to any and all threads that concern you.
Unsubscribe from every list when you get a promo.
NEVER buy a product put out by anyone that makes more money than you do.
Only buy $7 reports because Ebooks, DVDs, MP3s and everything else is too expensive.
Write “How To Make Money Online” products and sell them for $7. Especially since you’ve made no money online.
Don’t ever ask for help from anyone that is obviously successful.
Never attend any live events. They’re all pitchfests.
Avoid joint ventures at all costs. Who cares about their list of 300,000 people that might want your product. What could anyone ever do to help you, anyways.
Don’t ever offer to help anyone. Your time is too valuable.
Unsubscribe from every email list for laughs or because you don’t like that marketer anymore.
Avoid any website that might give you insight to what may be happening in this industry.
Never do any research into what your competition is doing. Especially if they are more successful than you.
Spit in the face of as many of the “Gurus” as possible and often. You have to build a following somehow, right?
Only promote products as an affiliate if you’ve never seen it and have no idea how good it is or if it even works.
Never organize your time. It would be a horrible if you actually planned out your day.
Be sure to quit your job before you know what you’re doing.
Focus on 10 projects at a time with no thought of what you need to focus on right now.
Don’t worry about list building, SEO, traffic, or anything else you know is important.
Every Guru is a snake oil salesman, never buy any product they put out no matter who recommends it.
Don’t ever use the marketing materials you receive in your inbox, see on the web, read on blogs, or watch on TV as research material. It would be foolish to pay attention to the hundreds of marketing materials you see every day and try to apply them.
Talk sh*t about successful people every chance you get. It is actually their fault you can’t succeed.
Be sure to ignore those that are successful and stick together. You definitely don’t want them on your side.
****REALITY CHECK****
You can succeed at making money online. Simply don’t do any of the above!
*Newsletters:
I am personally responsible for blasting too many promos to my list. I am a loyal friend and want to help everyone with their launch. Yes, if I get sales I get paid too, but the loyalty is my main problem.
You should unsubscribe from a newsletter, if and only if:
You get zero content AND You can’t learn from their letter.
I normally buy ZERO promotions. The only time someone gets lucky on me is when I may want to promote the product.
Analyze what the true experts are doing with their marketing. They are already successful and you can always learn from what they’re doing. Quit whining and complaining with every product launch, watch, research, and learn.
Even the craziest marketer that offers his fiance as a bonus is doing something related to marketing and you should always be studying what your competition is doing to improve upon what you already do.
Never Unsubscribe and always study! You can hate them if you want, but the fact remains that they make a lot more money than you. Figure out why and you could find exactly what you’ve been missing.
*Product Creation:
What right do you have to tell someone how to make money online if you aren’t making any money? Are you stupid or do you think everyone else is?
Make money first or learn some killer tactic that works. Then you have something worth teaching to others. If it is a simple tactic, create a $7 report, build your list and begin affiliate marketing. If you are truly making money, develop systems others aren’t teaching. Create an Ebook, Videos, and Audios. You have to satisfy everyone and it will only help bring you in more customers.
Is there something unrelated to internet marketing that you do know about? Create a product based upon your passions and give it 150%. Ensure that there is a market for your product by researching how much key terms are searched in the major search engines. Create a simple sales page and be sure to tell the customer why the MUST have your product.
Document everything you do to create income with your new product. Make that into a product itself once you’ve completed the process and your earning is on autopilot.
Contact others in your niche and cross promote each other’s products. If they don’t have an affiliate program, make a email list trade for no money. Worst case is you earn more cash from sales. Create a product telling how you did it.
Make sure you have an upsell for every product you create. It does not always have to be a typical “one time offer”, but urgency can get you more sales. It’s much easier to sell a paid customer than it is to find a new one. If you don’t have products to upsell to, use someone else’s through an affiliate program.
If you can’t write, then talk. Get Audacity (you’ll need the lame plugin) and a decent microphone. Record your thoughts on a subject and have it transcribed. Use the MP3 as an upsell.
*Forums:
I owe The Warrior Forum for helping me find my way in this niche, but I’ve learned not to sit around all day waiting for someone to post something I’m interested in. I still spend too much time there, but it’s a lot less than it used to be.
YOU WILL NOT MAKE MONEY BY POSTING TO FORUMS
You will make money by learning from others and asking good questions. Pay attention to the answers and who the answers come from. Research that person’s other posts if they’ve helped you.
Get out of forums and research your niche! I’m using sites in my marketing efforts that you haven’t even heard of. I simply searched Google using all kinds of keyword combos and found all kinds of great sites with ease.
*Affiliate Marketing:
Don’t promote a product if you are unsure if it works. I either see or buy every product I promote. That’s right, every one.
Don’t use the cookie cutter emails you get from people. Use them as a basis for your email and change it to something that reflects you and your thoughts on the product.
If you aren’t using video, you are losing sales. Camtasia allows you to put clickable links on top of the videos you make. Bubbleply does it for youtube videos.
Use your personality. Some won’t like you, but others will adore you. Be honest and use your head when promoting stuff. Differentiate yourself from a crowd and you’ll make money.
Be sure to promote like products to people interested in that niche. Stay focused. My list hates Adsense stuff, so I don’t promote it. If I do, I get zero sales and lots of unsubscribes.
Keep an eye on the blogs of other marketers. Many times, the gurus (yes the evil gurus) will give you heads up on a product launch before it happens. This gives you a chance to contact the creator and try to get a feel for the product before others. If you like it, promote it!
Go to as many live events as you can afford. Build real relationships with those you meet. This opens more doors than anything else you could ever do.
**Simple Tips**
Quit your whining and go back to work.
Close browsers and email programs when trying to get stuff done.
Focus on one main project at a time.
Create lists of priorities to ensure you don’t forget something important (Dry Erase White Boards Rock!).
Read business books as often as you can.
Don’t sit at your computer for 18 hours per day, it’s bad for you.
Focus while working and work less hours. Playing around online is NOT working.
Gurus are not against you. Many of them are the most down to earth people you’ll ever meet. I know this from personal experience.
Only buy products that you think will help you. If they don’t get a refund. You won’t gain favors from a marketer by purchasing their products.
Find one specific marketer that you know you can trust and listen to what they say. Take their recommendations to heart and click on the links they send. Analyze their marketing and recreate it using your own personality.
Test your promos and analyze what works best.
Work with the best people you have access to. It can only help.
Be available to customers and fix problems immediately.
Keep your day job until you are consistently making more than you get paid there.
Use your head and innovate. That is the key to gaining access to the best affiliates in the world without knowing them personally.
Outsource what you’re not good at.
Copywriting is the most important part of your sales process. If you stink at it, find someone that doesn’t.
Topics: Internet Marketing, Affiliate Marketing |
July 7th, 2007 at 7:27 pm
Ross,
When I made a nasty post on your blog about the Rich Jerk I actually wasn’t expecting a response. So I was surprised when you even personally emailed me. But I did try to make a point on how passionate I can be on women’s rights and dignity.
Your blog today showed me you’re a man of passion. That I respect. This was a most inspiring post that I copied it into my hard drive. Thanks, truly!
Dean
July 8th, 2007 at 6:39 am
[…] Here’s the link: http://www.ross-goldberg.com/2007/07/07/exactly-how-not-to-build-your-business/Technorati Tags: guru-bashing, Ross Goldberg, inspirational, marketing advice, business […]
July 10th, 2007 at 2:05 am
Hey Ross, well you know by now how was impressed I am. thanks for this.
After starting the rave in NMF I decided to mention you in my newsletter too.
Man, I hope my customers love it and get it!
Cheers Ross
Paul