I’d like to tell you a story today.
I met this marketer at one of the biggest events of the year, Frank Kern’s Mass Control event. I was simply an attendee.
Frank is one of the few marketers whose products I religiously buy (this post is not about him though), and this guy is one of his good buddies.
He saw me and his face turned bright red and he walked up to where I was sitting. He said “I have to shake your hand, we need to talk”.




