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A Little Marketing Riddle

What powers software like SEnuke and my own Link Wheel Software?

While what I’m about to show you won’t give you the ability to create a competitor, imagine what you could do if you could create your own automation systems.

Plus, it comes with a bunch of really cool automation you can use right now.

Check out this Marketing Automation Software.

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The Thin Line

I’m sick.

I’m grumpy.

I’m more irritable than normal.

I love my customers.

I know, that was an odd progression, but it will make sense by the time you finish reading this.

Normally, when I release a product, I have total control.  I handle the support, the delivery, and the content.  With Link Wheel, that’s not the case and it’s caused some frustration for my best customers.

My partner, Ankur, is not used to the way I do things.  He’s done everything in his power to adjust and try to follow my standards, but I set them higher than the clouds.

It’s been an interesting challenge to turn Link Wheel into what my vision is.  Ankur knows his stuff.  However, I have my ideas and have insisted that certain things be a part of our software.  He’s bent to the point of nearly breaking.

Tonight, I emailed Ankur to let him know that I was upset over new support issues I’d become aware of.

His response was to let me know that he’s very ill and in the hospital in India.

2 of my customers had emailed me to let me know that it had been awhile since they had gotten a response from him, so I emailed them immediately to let them know that he was in the hospital and would get back to them right away.

The first response was from one of my best customers.  He asked if I would be able to help him and I had to, regrettably reply with a “No”.  His response was Ok.  It was clear that he was frustrated, but he understood that it was out of my control.

The other customer responded with a snide, condescending refund request.

Ankur handles all of the money for Link Wheel along with the support and programming of the software, so I responded that he would still have to wait and that I was amazed by his insensitive response.

You see, this customer had emailed me 5 times in 3 days with detailed questions related to link building and SEO strategy.  He felt that his purchase had given him direct access to my email and that I owed him free help.

The problem with that lies in the fact that he did not purchase coaching from me, he purchased software.  The software comes with very clear directions and a video from me that explains exactly what to do to achieve the best possible results from it.

Instead of watching the video and reading the directions, he decided it would be better to bug me with silly questions that were already answered elsewhere.

It’s a thin line between supporting my products and making my customers happy and becoming a doormat for customers to stomp all over me.

I don’t just sell software.  I’m an information marketer, a coach, a speaker, an author, etc…  I sell information.  People pay me to coach them.

I also demand respect from any and everyone.  I have earned it.

I provide endless value for free and undercharge for all of my products.

My time is the one thing that I refuse to part with for free.  While I normally answer my toll free number when calls come in, I will not sit on the phone for 2 hours “hanging out” while I have work that needs to be done.  I have a family that (I’m lucky) wants to be around me.  Every moment spent answering questions or providing free help takes me away from them.

I charge $500 per hour for consulting.

If a customer has a question related to the usage of one of my products or is facing an issue that I need to address, I welcome the calls and support tickets.

If a customer has a sense of entitlement, thinking they can bug me 5 times a day, email me whenever they want, and call me for fun, I have no choice but to recite from the apprentice – “You’re Fired”.

Am I crazy, grumpy, or ridiculous in my statements and story?  I’d love to hear what you think in the comments section.

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Announcing my Protege Program

After watching the video above, Head to http://rosshelps.com and answer the 3 questions below:

1.  What are you interested in doing in your business?

2.  What barriers are you facing?

3.  What do you think I could do to help you increase your success?

I look forward to working with you!

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SEnuke part two.

My recent SEnuke post caught a bit of attention…

This is the response from Areeb, the owner of SEnuke:

Areeb here. Normally I would never comment on this kind of thing. Competition is healthy, it creates better products for the consumers, but I just had to, because not a single thing you said is correct. Not one single thing.

1) You speak of a low number of sites that the software supports. That is false. SEnuke has 3 times the number of websites in each module than is shown on the sales page. The sales page was designed almost 2 years ago. That’s what SEnuke looked like TWO years ago. We do have a note on the feature list that it’s really old and to check our blog. But thank you for reminding me that it severely needs updating. we’ve been concentrating too much on the quality of the software, not as much on the marketing side of things. Plus we’ve added 2 more modules since launch that are not even described on the sales page.

2) You speak of 20% indexing rates. Where did you get that from? Indexing rates are near 95%. Just check out our forum :)

3) You speak of shared spinner articles. That is false. Spinner articles are 100% per unique PER member through our integration with CB and TBS API’s. One click spinning to 45% uniqueness.

4) You speak of proof that doesn’t show the number of competing sites. That is also false. Just click the image to expand it :) Also, if you’d like proof, check out these 110 success stories: http://senuke.com/forum/viewforum.php?f=4

5) You speak of manual email verification. Where did you get that from? It’s 100% automated with one click.

6) You speak of a software that follows one fixed strategy. Perhaps you’re thinking of EVO2. Our software could not be more customizable to your own strategy.

7) The reason you created this video was apparently because we “targeted” your product. Or I guess one of our affiliates. Really? Is this the correct response? Find me two popular products whose affiliates are not targeting each other’s names to make sales? They’re affiliates… that’s what they do.

Me personally, I will not target the name of your product. I do not believe in that kind of marketing. 

So…

I did this on purpose to make a point.  SEnuke‘s supporters and affiliates have been messing with me and my products for awhile.

The fact is that both SEnuke and my software programs both work and work well.

I already knew they supported more sites, but relied on what I could find in their sales letter and treated it as if it was a fact.

I was aware of their indexing rate being better than 20%, but referred to a statement one of their users made (and used the worst one I could find).

All is fair in marketing…

However, out of respect, I’m not going to target the name of their product to promote my stuff.  I’ll use it to promote theirs.

Their product is solid, so I’m going to do the right thing…

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SENuke

SENuke

I’ve been bothered since releasing my two SEO software programs with the comparisons to SENuke.

It began in the Warrior Forum, where a member there with 33 posts attacked every software program I released.  The only posts he has (except for about 5 of them) are to bash my product or sing the praises of SENuke.

Then, this morning, I got a Google alert for the name of my main product that showed one of their affiliates targeting the name of my product.  Needless to say, it’s time to show them what happens when someone targets my stuff to sell something else.  We’ll see if they like how well this posts ranks for the name of their product…

SENuke was the first SEO software to focus on link wheels.  It’s focus is using web 2.0 properties to dominate Google.  Even cooler, it actually worked.

They have awesome support and do whatever it takes to keep their customers happy.

SENuke did a lot of things right.

Their keyword research module has some cool features.  Market Samurai is far better.  It’s the only keyword research tool anyone could ever need.

Other than my software, theirs is the only one that allows you to spin any type of content it submits.  The negative is that they focus on spinning by word or phrase.  Google will catch a spun piece of content that is the same length as a different one.

SENuke has many features.  With video, RSS, social bookmarks, and web 2.0 content sites built in, you can build a lot of links to your sites and plenty of links to your links  The social media focus on the software is a definite downfall. Google hands out slaps to social sites like crazy…

SENuke users have had a decrease in the indexing of the wheels they create using the software.  One user reported a 15% indexing rate.  That’s really bad.

SENuke has around 80 sites built in, according to their sales letter.  That isn’t much.  Between Link Wheel Software and Traffic Magnet, there are well over 3,600 sites built in.  If you take out the web directories, that still leaves over 500.

SENuke users get 25 spun articles per month.  Think about what happens when 1,000 send the same article out at once.  That just isn’t cool.

The rankings shown on SENuke’s site is not good.  If nobody searches for a term, there is no point in trying to rank for it.  Ranking for the name of their product is important, but there is still only 195,000 results for the term “SENuke”.

SENuke isn’t as automated as they claim.  You have to go into your email and click the email verification links that most of the sites send you when you create an account. Link Wheel goes in and does that for you…
SENuke worked very well in the beginning, but doesn’t work as well anymore.  Link Wheel and Traffic Magnet are customizable, so you can duck Google slaps with ease.

SENuke is the leader in SEO automation tools right now.  They’ve opened a door for me to stomp right through and provide people with tools that will always do what they claim – work.  It doesn’t hurt that they cost over $50 less per month either.

Edit:  Please see the second part of this post and put your comments there:  SEnuke part two.

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Traffic Magnet Vs. Link Wheel

Traffic Magnet Vs. Link Wheel

The video above addresses the most common question I’ve been receiving related to my 2 recent software launches.  Take a moment to watch it.

I will be closing down the lifetime access to both programs, plus my VIP coaching and a ton of my training products tomorrow.  See the Traffic Magnet Lifetime VIP deal here.

If you have any questions about the deal, call me at 1-800-274-5815

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Special Traffic Call Wednesday Night

I’m doing a special, one time only call on what traffic tactics are working for me right now.

I’m also going to show how I got over 20,000 visitors without affiliate help for a recent product launch.

It’s going to be cool and I’m excited to share with you.

Register for the call here. (I don’t keep your info, it’s just so you can get an SMS or Email reminder)
Here are a few of the things I’m going to be talking about:

All you need to know about SEO in 1 minute or less.

The unbelievable type of directory that’s dominating Google instantly.

What the “duplicate content penalty” really is.

and much more.

Register for the call.

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“But, Link Wheels Don’t Work Anymore”

That’s the biggest load of crap I’ve ever heard.

However, there is a token of truth.  The way OLD link wheels were done don’t work as well anymore.

It’s not that they don’t work, it’s that Google has gotten wiser when it comes to realizing when they’re getting spammed.

Remember, Google’s main goal is not to thwart your link building or cost you money.  Their goal is to provide the most relevant results to searchers.

Even with my new Link Wheel SEO Software, simply copying in a spun article and shooting it out to all 33 sites won’t give you the same results as being smart about how you use it.

Will you get results if you do that?  Sure, but they won’t be as good as if you use the strategy I’m about to outline for you:

  1. Create 3 – 5 keyword rich articles (or buy them)  Keep them loosely focused on the same ideas.  Your best bet is to pick one core (competitive) keyword and find 3 – 10 variations that are searched.  For example:  primary:  Traffic Generation  Secondary:  Website Traffic Generation, Generate Free Traffic, Free web traffic generation, etc…
  2. Spin your content THOROUGHLY.  Spin each full sentence 3 to 5 times and change the length of each one  Spin words and multiple word terms as often as you can.  Be sure to also spin your link text and feature all of your keywords.
  3. PLAN YOUR STRATEGY!  This is where the biggest mistake comes in.  Just blasting out a spun article leaves too large of a footprint.  Pick a few sites and send the spun content out to 5 – 8 of them.
  4. Link the posts together and create the next wheel which links to them.  Focus on slightly different keywords for the next wheel.
  5. Repeat steps 1 through 4.

With Link Wheel Software, this can be almost completely automated.   There’s a button you can press to link separate projects together.  The only part that requires energy is to create the content, but that can be outsourced easily.

Google is looking for specific things that you must vary to get your content noticed: Length of articles for linked content (if one article links to another that is the same length, it sends up a red flag) and anchor text of links between linked content (having the same anchor text sends another red flag).
Seriously, those of you that know me already know that I wouldn’t release a product that doesn’t work.  A standard link wheel will still get you some results, but if you want to crush it, follow the easy, 4 step system outlined above.

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