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Are You A Copy Writer? I Found Out I’m Not!
By Ross Goldberg | April 12, 2007
As most of you know, I just launched Only Submitter.
This is truly my most important project. It is not only
my first software product, but my most important product
to date. Why?
This product has been in the back of my mind for over
a year. When I opened my SEO company, I was frustrated
with the amount of software I needed to use to make
different link building tactics easier. I spent over
a thousand dollars on the software I used. I then had
to learn how to use all of the different types of
software to make the most of my efforts.
I came up with this idea and searched for a way to get
it made. In my searching, I got quotes of everywhere
from $500 to $5000. I decided that the time was wrong
to create this software and moved on for a bit.
I ended up finding a software that could be made into
my dream of the ultimate software for SEO and traffic
generation. I contacted the owner and talked to him
about my ideas and the rest is history…
Only Submitter has become my greatest selling product
because it is innovative and well made. It doesn’t
hurt that I have been responding to most inquiries
and issues within an hour or less. That kind of
thing builds your reputation faster than you can
imagine.
If you want to take a look at the video I made for
Only Submitter, click here:
So, how did I find out that I’m not a copywriter?
My sales page sucked!
I couldn’t figure out why hundreds of people were
coming to the sales page and not buying at all. I
contacted my good friend, John Hostler and asked him
to take a look for me and let me know why nobody
was seeing the value in this product. He pointed out
some very simple issues and had me fix them.
In fixing them, the conversion rate went up 400% to
9%. What that means is that basically, 1 out of 10
people are buying Only Submitter that visit the page.
Initially, the conversion was at 1.5%.
I had some major internet marketers that believed in
me and this product and mailed out to their humongous
lists to promote this. I was mortified when some of
them got no sales. I was worried that none of them
would ever want to promote any of my products again.
John is the best copy writer I know. His simple
suggestions and updates to this sales letter made an
amazing impact. People are finally seeing the value
in my product.
What is the lesson here? Don’t try to write your
own sales copy!!!!
You are simply too close to your product and can’t
convey the value in it as well as a trained sales
copy writer.
So, head over to Only Submitter to see the improvements
at: http://www.onlysubmitter.com
I’d love to hear what you like about the product,
what you don’t like, and what improvements you would
like to see in it. Simply post a comment!
Knowledge Can Never Die!
Ross Goldberg
Topics: Internet Marketing, Ross Goldberg's Products |